Opening Remarks In modern fast-paced business world, maintaining an edge of the rivals is essential. Competitive analysis has traditionally been a core strategy for gaining a market edge, but the advent of Artificial Intelligence (AI) has transformed this process. AI-powered tools are reshaping how businesses collect, process, and act upon data ab

Opening Remarks In today’s fast-paced business world, maintaining an edge of the competition is essential. Market research has traditionally been a core approach for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are transforming how companies gather, analyze, an

Opening Remarks In modern fast-paced business world, maintaining an edge of the competition is crucial. Market research has traditionally been a key strategy for gaining a competitive advantage, but the emergence of AI technology has transformed this process. AI-powered tools are reshaping how companies collect, process, and utilize information ab

Introduction Social media marketing is evolving dramatically in recent years, shaped by shifts in technology, consumer actions, and business needs. One of the most significant shifts in the advertising sphere has been the rise of AI technologies. AI’s potential to revolutionize social media marketing has captured the attention of organizations an